Marketing WRAP & Report Essay Example | Topics and Well Written Essays - 1250 words

Marketing WRAP & Report - Essay ExampleThe legal authorities estimated that the flooding affected over 20,000 people in this region. As a result of this disaster, the government declared three quarters of the State of Queensland as a disaster zone. This adverse situation was further worsened by implike thunderstorms that stalled damage to rebuilding activities. The storms also damaged power lines, roofs, trees, and numbers of vehicles. Naturally, the Queensland tourism industry experienced a considerable decline in tourist visit rates, which gradually affected its operating income. Hence, it is essential to develop a brand marketing outline to reform the struggling Queensland tourism sector. Unlike the past, numerous socio-economic and environmental operators have to be considered for an effective tourism policy formulation these days. The marketing strategy must be capable of convincing individuals that they would enjoy cent per centum safety in Queensland even in times of sever e natural disasters. Recently developed social media namely, the web based social networks would best care the new marketing strategies to reach the ultimate beneficiaries. While designing this brand strategy, developers must give more focus on tourist safety factor rather than usual attractive features of Queensland. Recommendation As Bramwell and Lane (2000) point out, tourism planning is neither top-down nor bottom-up process instead, it is an interactive or collaborative approach that involves the various processes like a governess between organizations and stakeholders, and interaction between various levels of organization (p. 146). However, what kind of development plan is required depends on the geographical feature of an area. Since Queensland is highly vulnerable to natural disasters, the policy makers have to greatly consider the infrastructural needs that would ensure tourist safety. The brand marketing strategy has to deal with modern flood bar techniques like landsca ping in order to mitigate the effects of disaster. Various studies point to the fact that thoughtless benevolent interactions become the major ca commit of flooding. Strict governmental regulations are essential to prevent the exploitation of nature and thereby to keep environmental balance it is the unaccompanied potential method to avoid natural disasters. It is also advisable to offer attractive tourist packages by targeting different customer segments. However, effective disaster prevention methods only may not contribute to tourism promotion on the other hand, the implemented changes must be effectively communicated to its ultimate stakeholders. For this, it is recommendable to make use of modern media advertisements. Television advertisements were the most effective way of product/service promotion during the 20th century. In the present condition, it seems that social networking sites such as Facebook and cheep would be some of the most effective channels for Queensland to urism promotion because millions of people access these networks regularly. This type of a marketing strategy may render potential commercial implications as it is the least expensive but quick result giving service promotion method. Target market segments and stakeholders The state of Queensland comprises of many landscapes that range from sunny tropical coastal areas to dry inland areas. Queenslands main tourist destinations include Daintree Rainforest, Gold Coast, Great Barrier Reef, Sunshine Coast, and the